Znojemská Beseda is a publicly funded organization of the City of Znojmo that coordinates cultural, social, and tourism-related activities within the city.

It organizes key events such as the Znojmo Historical Wine Festival, Znojmo Lives with Theatre, the Znojmo Cultural Summer, and the Znojmo Advent, contributing to the city’s vibrant atmosphere throughout the year. The organization also operates the Znojmo City Theatre, provides a theatre costume rental service, and is involved in the publication of the city newsletter, Znojemské listy.

In the field of tourism, Znojemská Beseda manages Tourist Information Centres at three locations across the city and offers a wide range of services to visitors, including guided city tours, access to the Town Hall Tower, the Znojmo Underground, and the Brewing Exhibition. The mission of Znojemská Beseda is to support community life, promote Znojmo as a city rich in history and culture, and create experiences that connect both residents and visitors.